Back in the day it was enough to just build a website, submit it to the search engines and it would get some traffic. Five to ten years, and millions of websites later and now there’s a bit more to it than that.

To get your sexy solo model site to rank well you need to try and get inbound links that contain the words you want to rank for as the anchor text (the text used to link to your site with).

You see, once upon a time search engines trusted what webmasters put in their meta keyword tags. However, spammers started stuffing keyword tags full of irrelevant information. Search engines eventually stopped trusting the keywords meta tag because it provided a lot of noise and little signal.

As search engines depreciated the importance of the keywords meta tag, they started trusting page copy more, but then spammers abused this also and started aggressively stuffing keywords there too. Search engines still heavily rely on page copy, especially for long-tail keywords, but there is another signal of quality that they feel is more relevant for competitive search queries now days.

When people link to you, the anchor text that they use helps your site rank well for the keywords that are in the anchor text. If you or I link to http://webcammodelingtalk.com/forum with the anchor text “Webcam Modeling Jobs” (like I just did) then search engines believe that http://webcammodelingtalk.com/forum has a good chance of containing information about Webcam Modeling Jobs.

And since influencing others is harder than simply writing copy, search engineers feel comfortable trusting anchor text more than page copy.

Now get to work and get those sites ranking and bringing you some traffic.

Remember: Traffic = $$$

-WebcamModelingTalk

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